Your browser will redirect to download the tipping point pdf requested content shortly. The Tipping Point: How Little Things Can Make a Big Difference is the debut book by Malcolm Gladwell, first published by Little, Brown in 2000.
Gladwell defines a tipping point as “the moment of critical mass, the threshold, the boiling point”. The Law of the Few” is, as Gladwell states: “The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts”. Connectors are the people in a community who know large numbers of people and who are in the habit of making introductions. A connector is essentially the social equivalent of a computer network hub. They usually know people across an array of social, cultural, professional, and economic circles, and make a habit of introducing people who work or live in different circles. Mavens are “information specialists”, or “people we rely upon to connect us with new information”. They accumulate knowledge, especially about the marketplace, and know how to share it with others.
Salesmen are “persuaders”, charismatic people with powerful negotiation skills. They tend to have an indefinable trait that goes beyond what they say, which makes others want to agree with them. The Stickiness Factor refers to the specific content of a message that renders its impact memorable. Popular children’s television programs such as Sesame Street and Blue’s Clues pioneered the properties of the stickiness factor, thus enhancing effective retention of educational content as well as entertainment value. Human behavior is sensitive to and strongly influenced by its environment. Gladwell explains: “Epidemics are sensitive to the conditions and circumstances of the times and places in which they occur”.
Gladwell also includes two chapters of case studies, situations in which tipping point concepts were used in specific situations. 5 million advance for The Tipping Point, which sold 1. 1967 small-world experiment by social psychologist Stanley Milgram. In 2003, Duncan Watts, a network theory physicist at Columbia University, repeated the Milgram study by using a web site to recruit 61,000 people to send messages to 18 targets worldwide. Watts pointed out that if it were as simple as finding the individuals that can disseminate information prior to a marketing campaign, advertising agencies would presumably have a far higher success rate than they do.
He also stated that Gladwell’s theory does not square with much of his research into human social dynamics performed in the last ten years. Archived from the original on January 25, 2009. An Experimental Study of the Small World Problem”. With e-mail, it’s not easy to navigate 6 degrees of separation”. The Better Angels of Our Nature: Why Violence Has Declined.
Pinker puts a nail in the coffin of the freakonomics crime theory? The Tipping Point: How Little Things Can Make a Big Difference. The Tipping Point on Malcolm Gladwell’s webpage. This page was last edited on 28 March 2018, at 04:02. Tipping Point is a British television game show which began airing on ITV on 2 July 2012, and is presented by Ben Shephard. This section does not cite any sources. The rear face of the machine is divided into four “drop zones,” each of which contains a pachinko-like pegboard.
Contestants answer questions to win counters, then choose a drop zone and press their buzzer to release the counters into that zone. 2″ were added in series 5, one each on the upper and lower shelves, which double the value of the counters that land in the win zone on that same drop. A “ghost drop” occurs when a counter drifts forward as it falls through a drop zone, until its face makes contact with the clear plastic sheet covering the front of the zone. The resulting friction can greatly slow the counter or even stop its descent altogether for a very short period of time. At the end of each round, the lowest-scoring contestant is eliminated from the game and forfeits all their money. In the event of a tie for low score, or if all contestants are tied, a sudden-death toss-up is used to break the tie.